When you’re building a YouTube channel, there are generally two types of content you can make: trending and evergreen. Trending content captures a spike of attention—maybe around a viral meme, a breaking news story, or the latest gadget release. Evergreen content, on the other hand, continues to bring in viewers long after it’s published. If you want sustainable growth, you’ll need to master the art of creating evergreen content.
What Is Evergreen Content?
Evergreen content is content that stays relevant over time. Just like evergreen trees that keep their leaves year-round, these videos attract viewers long after the initial upload. Examples include:
- Tutorials: “How to Use Final Cut Pro for Beginners”
- Guides: “The Basics of Investing for Beginners”
- Explanations: “What Is Blockchain?”
- Reviews with staying power: “Top 5 Productivity Apps for Students”
Unlike trend-driven videos, evergreen topics solve ongoing problems or answer questions people will always have.
Why Evergreen Content Matters
- Consistent Traffic – These videos often become search-friendly assets, steadily bringing in views from YouTube search and Google search.
- Better ROI – Time invested in making an evergreen video pays off over months or even years.
- Channel Authority – Evergreen content builds credibility. When people see you have strong guides, they’re more likely to subscribe.
Tips for Creating Evergreen Content
1. Focus on Timeless Topics
Pick subjects that won’t expire quickly. Instead of “Best iPhone Apps of 2025,” try “Best Free Apps Every iPhone User Should Know.”
2. Optimize for Search
Evergreen videos thrive on search traffic. Use tools like Google Trends, TubeBuddy, or Ahrefs to find keywords with long-term interest. Put these keywords in your title, description, and tags.
3. Make It Beginner-Friendly
Evergreen content often targets people new to a subject. Break down concepts clearly, explain jargon, and provide step-by-step instructions.
4. Refresh When Needed
Even evergreen content can get outdated. Schedule periodic updates—like a new thumbnail, updated title, or a pinned comment with the latest info.
5. Mix Evergreen With Trending
A healthy channel strategy combines both. Use trending videos for quick boosts of traffic and evergreen videos for long-term stability.
Examples of Evergreen Content Ideas
- “How to Start a YouTube Channel in 2025”
- “10 Essential Cooking Skills Every Beginner Should Learn”
- “The Ultimate Guide to Saving Money Fast”
- “Understanding Camera Settings: ISO, Shutter Speed, Aperture”
These are topics people will still be searching for years down the line.
Final Thoughts
If you want your YouTube channel to grow steadily, you need a library of evergreen content that works for you 24/7. Trends come and go, but evergreen videos are the foundation that keeps your channel alive long-term.