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Why a YouTube Channel with Only 30K Subscribers Can Have an 18M-View Video: The Power of Evergreen Content
When analyzing YouTube growth, I stumbled upon a fascinating case. If you search Ba Duan Jin (八段锦, an ancient Chinese martial art) on YouTube, the top-ranked video has an incredible 18 million views. Yet, the channel that posted it only has around 30,000 subscribers, has released only 14 videos. Even more surprising—the video was uploaded…
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How to Create Evergreen YouTube Content
When you’re building a YouTube channel, there are generally two types of content you can make: trending and evergreen. Trending content captures a spike of attention—maybe around a viral meme, a breaking news story, or the latest gadget release. Evergreen content, on the other hand, continues to bring in viewers long after it’s published. If…
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The Secret to Consistency: Building a Content Calendar That Works
Every successful YouTube creator knows one truth: consistency beats perfection. You don’t need the fanciest gear or the most polished editing to grow. But you do need to show up—again and again—with content your audience can rely on. That’s where a content calendar comes in. A good calendar isn’t just about scheduling uploads. It’s about…